The #1 Way to Improve Your Website
This article was originally written for ArrowQuick Solutions, a technology consultancy for small businesses.
There are often many small changes you can make to your website to improve a visitor’s experience and gain more traffic. But there is a single principle you can follow to get more people to your site and improve your search engine rankings. It’s not a secret or even difficult to do, but sadly most websites overlook it.
Provide regularly updated, high quality content.
The Internet is filled with websites that only contain some vague product information and mission statements. Customers want information that is useful and relevant to what they are looking for. Frequently Asked Questions, informational articles, a glossary, product reviews, and interactive tools are just some resources that entice customers to learn more about your product or service, gives them a reason to come back, and builds trust in you as an expert.
How come most websites ignore this fundamental guideline? It takes work and time to build content. ArrowQuick can make it easy to update your site, design and build useful tools for visitors, and assist with content creation and copywriting.
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